There are thousands of people working protection or security industry. However, it is only a small fraction of them do executive protection jobs. Even then, it is a competitive market. If you are not looking for clients, your security job or business will fail at any given time. That is because you never when your client will drop you. There are certain things you can do to get new clients. The following are some of the tips to help you do that.
One important aspect of executives is privacy. They are interested in working their private life out of public life. Since their security teams get a snippet of their lives, executives only hire people they can trust and protect their privacy. Therefore, when looking for clients, you need to first build trust with the current clients.
When searching for new clients, it ought to be your goal to shake hands as much as you can. That is a great way of connecting with potential clients. Although it is difficult, you should note that trust is quite important. An executive will trust a person they have met in person than someone they get online.
Attend Corporate Events
A great way of shaking hands with several executives is to attend many corporate events. That is because there are opportunities to showcase your business. Ensure you have your pitch well-prepared. Therefore, when you are asked about what to do for a company or business owner, you can reply confidently and quickly. Ensure you focus on the client and how to meet his or her needs.
Speak at Events
If you want great exposure at the corporate events, you should be a panelist or a speaker. Ensure you prepare a speech on the need for executive protection and answer questions concerning private security guards. Such platforms can help you share your experience and knowledge they are searching for in a security guard.
Optimize Your Website
Although you may not have too many companies or executives visiting your website, if you include your site on the business card, you send a strong message to your clients. Ensure you have a detailed page about the services you offer and what you can do to the clients. Remember that your goal is to provide important information as you can.